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Finding new uses for the biggest social networking site today: What if you could send an SMS (Short Messaging Service) to a website and have that message be read instantly by millions of viewers on the World Wide Web? In a nutshell, that’s how Twitter works, the largest social networking website to hit the net.

It’s pretty easy to understand. Here are a couple of facts and steps on how to apply it to your business and use it to turn a profit for you: Register for a free account in the social networking site Twitter. This will grant you access to all the privileges of being a member. As a member, you can choose to follow other users. This means your own member site will be updated with their posts or tweets. Each tweet is restricted to 140 characters, enough for 2 to 3 sentences. Also, as a member, other users of the site can follow you. This in turn means that their sites will be updated with whatever you post. Your tweets will appear on their pages. There’s no limit to the number of followers a member can have. In the eyes of a marketer, this is limitless free traffic. In fact the member with the largest number of followers have them number in millions, 2 million to be exact. And that following is still growing. For some reason if you don’t have access to the Internet, you can still tweet through SMS or Short Messaging Service and also with other posting applications available that can connect you to the site.

And now enter social marketing -a combination of social networking and internet marketing. This is how you can turn social networking’s marketing potential into reality.

As the limit for each tweet is 140 characters, you have to be really creative. You need to be immersed in the communities that you are following and are following you, so you know the appropriate way to connect and sell to your people.

Now take that potential influence and apply it to marketing. You can post anything on Twitter. Besides just short messages, you can post links to different sites. In marketing, you can post links to affiliate websites and your own products and services. You can even repackage viral reports as your own so long as you understand the dynamics of PLR or Private Label Rights.

Just a single account with respectable popularity can be turned into an awesome and powerful marketing tool. These are just the very basics of using the effect to your advantage. Further understanding it comes from solid experience on applying it and of course the right professional advice and guidance.