So who are Resellers and what are resell rights? Basically, a good definition of a reseller is an individual or company that buys goods and services in order to sell them to others in addition to using the product for themselves. While the goal is generally for commission or profit, often times you can also lose money if you’re not careful. Many companies incorporate the concept of “resell rights” in the form of resellers, which enables others to sell the good or service for a commission. However, as it pertains to resell rights on the Internet, you can buy the rights to the product and resell it, keeping 100% of the commission. A very popular trend in online business processes is to use this concept for eBook and software.