The Unique Article Wizard Rewrites My PLR Articles. But first let me explain why you need to rewrite those PLR articles using a article submitter service like UAW. Private label rights or PLR facilitate absolute control over articles. This way you could freely distribute, alter, add or delete any parts of an original article without making any acknowledgment to the author or publisher. A small alteration in the original material and you’re away to go and call it as your own with your by-line.